Sprints
Aug ‘21 - Aug ‘22
Sprints is local company based in Cincinnati, focused on providing patterned running gear for everyone who wants to sweat in color. I worked as one of two main graphic designers there. My responsibilities included product roadmap designs, leading custom design projects with outside clients, print lay out designs, conducting product photoshoots, designing a line of winter headwear start to finish, website design, creating email and social media content, and providing print and model designs for expo events held all around the United States.
Hat pattern design
Sprints leading and most known products are patterned athletic hats. A major responsibility of mine was designing patterns for in house designs and for custom clientele projects. Throughout my time with Sprints, I created 40+ designs using Adobe Illustrator to create the repeating swatches.
The products featured below are available for purchase at getsprints.com, Amazon, various Fleet Feet locations, and more!
winter hats collection
I was the lead designer in creating the expansion of Sprints’ winter hats. I worked on everything from developing the designs and tech packs to communicating directly with the supplier to create 2 unique holiday and 2 winter focused designs.
expo materials
I created marketing materials to be used at Expo events all around the United States. I was challenged with creating posters, redesigning the booth graphics from start to finish, creating graphics for a two-sided hat display and designing the Spring ‘22 look book from start to finish.
social media/ email layout
Our team held social/email asset reviews weekly to plan for featured product launches, reminders, and advertisements. Another large responsibility of mine was creating consistent social media content and sending out 3 weekly emails.
lifestyle and product photography
I was tasked with leading lifestyle photoshoots weekly. The Sprints team would hold weekly meetings to discuss our goals for social/email, and create a posting schedule for featured products. I would then organize and plan by recruiting models locally, locate adhering photoshoot environments, direct the models on how to pose, and edit the images in Photoshop and Lightroom. I also developed a system for consistent product photography for the website.
